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The VÍS loyalty program

You will find our loyalty programin the VÍS app, where you can see which loyalty level you are in and what loyalty discount you are entitled to. You can also activate discounts from our partners and order gifts in the app.

Please keep notifications turned on in the app and we will let you know when it's time to change the tires, when the trampoline needs to be moved inside, or if a storm is coming.

How does the VÍS loyalty program work?

All our customers autom­atically enter the VÍS loyalty program and receive a loyalty rating based on the number of policies, how long they have been a customer and number of claims. The loyalty rating is given in points, and the number of points determ­ines which loyalty category you fall into and which loyalty discounts are available to you. You can purchase all insurance policies except Ökuvísir, Life and Critical Illness Insurance and short-term policies with a loyalty discount.

VÍS customers who have home insurance and an active card with Íslands­banki do not enter the traditi­onal tier system and receive no score; instead, meeting these two conditions is enough to qualify for the Diamond Rewards tier.

The loyalty rating is determ­ined as follows: Points for number of policies + points for length of business relati­onship – points for number of claims = total points.

The loyalty categ­ories are the follow­ing:

  • Copper: No loyalty discount.

  • Bronze: 5% loyalty discount.

  • Silver: 10% loyalty discount.

  • Gold: 15% loyalty discount.

  • Diamond: 20% loyalty discount.

You can see your loyalty discount by down­loa­ding the VÍS app.

The VÍS loyalty program

  • Provides progressi­vely higher discounts on insurance.

  • Assumes that customers will experience losses every now and then.

  • Provides our customers with discounts on products and services from our partners. The discount may vary depending on the rewards tier.

  • Allows you to order VÍS gifts.

  • Provides various reminders in the form of messages about prevention, because it really pays off!