Þuríður joined the board of directors of VÍS in November 2024.

Education: Executive Coaching from Reykjavík University and a BSc degree in Industrial Engineering from the same university.

Main Occupation: Managing Director of Ljós­leið­ar­inn.

Work Experience: Þuríður Björg worked at Nova from 2012 to 2025, first as an account mana­ger, then as director of sales and service, and most recently as managing director of Nova Experience.

Independence: Þuríður is independent of the comp­any, its day-to-day mana­gement, and major shareholders.