Education: Executive Coaching from Reykjavík University and a BSc degree in Industrial Engineering from the same university.

Main Occupation: CEO of Nova Experience.

Work Experience: Sales and Service Director at Nova 2014–2017. Previ­ously worked as a business manager at the same company from 2012–2014.

Þuríður is independent of the comp­any, its day-to-day mana­gement, and major shareholders.