Guðný Helga Herberts­dóttir was the Chief Marketing Officer of VIS from 2016 until becoming Managing Director of Digital Develop­ment in Sept­ember 2017 and Chief Customer Officer (CCO) in 2022.

Year of birth: 1978.

Education: BSc degree in Business Admin­istration from the University of Iceland and a Master’s Degree from the Aarhus School of Business.